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Deal extends Pharmavite’s footprint in whole food supplements market.
December 17, 2014
By: Sean Moloughney
Editor, Nutraceuticals World
Pharmavite LLC, one of the largest U.S. manufacturers of vitamins, minerals and dietary supplements, under the Nature Made brand, has acquired FoodState Inc, makers of whole food supplements sold under the MegaFood and Innate Response brands. FoodState will operate as a wholly owned subsidiary of Pharmavite. The acquisition brings together two highly complementary companies, each recognized leaders and innovators in the vitamin, minerals and supplement (VMS) industry in their respective sales channels. Through the acquisition, FoodState will benefit from Pharmavite’s 40+ years of experience and scale in manufacturing, research and product development, by sharing best practices; and Pharmavite enters the natural and practitioner channels via FoodState’s fast-growing brands. “Joining Pharmavite allows us to continue to fulfill our mission of improving lives by creating high-quality supplements made with farm fresh whole foods right in our New Hampshire facilities,” said Robert Craven, FoodState CEO. “FoodState will maintain its existing executive and organization structure and will operate very much as it has been, reporting to Pharmavite through a newly formed Board of Directors. We’re excited by the opportunity to grow with a company that shares our values.” FoodState is recognized for high-quality products and strong brands in the natural and health practitioner channels. The company’s flagship brand, MegaFood, has experienced exponential growth in recent years. “Pharmavite’s decision to acquire FoodState was heavily influenced by its values-based culture and dedication to its nutrition-focused mission, in addition to both companies’ business strengths,” said Connie Barry, Pharmavite CEO and Board Chair. “Pharmavite and our parent company, Otsuka, are driven by a vision to improve the lives of people through science and nutrition. The FoodState acquisition represents a natural extension of that vision. Our shared values, vision and mission truly provide a solid foundation for Pharmavite and FoodState’s future success.”
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